Start your step-by-step lessons today and learn:
  • The basics of Amazon Sponsored Products ('PPC')
  • How to set the right goals for your stage of selling
  • How to find the most profitable keywords
  • How to structure your campaigns
  • How to optimize your campaigns

Lesson 1: Amazon PPC Basic Concepts

You will learn:
  • The most important definitions
  • The difference between keywords and search terms
  • The different campaign types
  • How the match types work (Broad, Phrase & Exact)
Action Steps:
  • Review the basic concepts
  • Block some time this week to implement what you will learn in this course
Resources:
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