Market-Leading Amazon PPC Evaluation

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How can the Benchmarker help your business?

Simply the most powerful Amazon PPC evaluation tool in the industry


PPC Tool Summary

View your monthly advertising results for key performance indicators, such as ACoS, CPC, CTR and CVR.

Product Analysis

PPC Tool Product Analysis

Easily identify specific products whose ads are in need of optimization based on 20k category benchmarks.

Account Structure

PPC Tool Account Structure

Understand if your account structure has a strong foundation for success in comparison to high performers.

Ad Formats

PPC Tool Ad Formats

Compare your performance for Sponsored Products and Sponsored Brands to that of your competitors.

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Impact Driver Analysis

PPC Tool Impact Driver Analysis

Impact Driver Analysis gives you an intelligent snapshot of the products with the highest impact (positive and negative) on the critical KPIs such as Ad Sales, ACoS, CPC, etc.

Helpful Resources

PPC Tool Helpful Resources

Become an advertising expert with our insightful PPC courses, helpful tutorials and in‑depth guides.

100% Safe & Secure

Ensuring Your Data Privacy

The Sellics Benchmarker will use your data to analyze your account and to calculate your growth potential. We will never share your Amazon PPC data with a 3rd party for any reason (see our Privacy Policy and Terms & Conditions).

Ensuring your Data Security

We are aware of the responsibility that comes along with handling your data and take considerable efforts to ensure the highest security standards possible.


PPC Benchmarks


ASINs Analyzed


Monthly Users

3 Easy Steps To Evaluate Your Amazon PPC Performance

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Find out how you really perform versus others selling comparable products.

Frequently Asked Questions

What is the Sellics Benchmarker [Beta]?

The Sellics Benchmarker [Beta] will give you a clear picture of your Amazon PPC performance and provide actionable insights on how to improve the big four PPC metrics. Curious? Sign up now to access your own report.

Since the dawn of ads, marketers have asked themselves: Is my ACoS/CPC/click-through rate/conversion rate “good”?

A simple question with a complex answer. So-called “industry averages” will only get you so far because what you really want to know is: how does my ACoS/CPC/click-through rate/conversion rate compare to my competitors’:

• on Amazon
• in my sub-category and marketplace
• according to the PPC ad format – whether it’s Sponsored Products, Sponsored Brands, or Sponsored Display.

The Sellics Benchmarker [Beta] will create a personalized report that accurately benchmarks your ad performance and KPIs against your true competitors’.

In addition to the account overview, you’ll find a deep-dive analysis of your top 100 ASINs ad performance – helping you to spot product-specific growth opportunities at a glance.

Is the Sellics Benchmarker [Beta] report really available for free?

Yep! Access to the report is completely free – all you have to do is sign up.

How can I get access to my customized Amazon PPC Sellics Benchmarker [Beta] report?

Get started and follow the prompts. If you have any questions, contact us.

I already have Sellics - can I still get a Sellics Benchmarker [Beta] report?

Absolutely, we encourage it! The Sellics Benchmarker [Beta] can highlight product-specific growth potential and show you how to make the most of Sellics software.

To get started, request a report, or contact our customer service team for assistance.

A head’s up that because the Sellics Benchmarker [Beta] and the Sellics tool run on different data infrastructures, we can’t run the report directly from your Sellics account – and will need your authorization to integrate: simply follow the prompts to get your report.

If you have multiple accounts, the Sellics Benchmarker [Beta] will attempt to integrate to the one which you’re currently logged into. To choose a different account, log out and log back in before making your request.

How do I know if I’m eligible for a Sellics Benchmarker [Beta] report?

If you’re actively using Amazon Advertising, you’re eligible! By actively, we mean at least 50 clicks in the past 30 days.

Why is it called the Sellics Benchmarker [Beta] - is the free report going away soon?

No way! The Sellics Benchmarker [Beta] is here to stay. But, we’re not ready to drop the [Beta] just yet – and it’s possible we never will. That’s because since we launched the tool in October 2020, we have been working nonstop to innovate and improve the tool based on user feedback.

If you’re already a part of our community, we want to thank you for sharing your valuable feedback and feature requests with us – you’re part of the Sellics Benchmarker [Beta]’s success! If you’re not a part of our community yet, we look forward to inviting you after you’ve received your first report.

How accurate are the benchmarks that power the Sellics Benchmarker [Beta]?

The short answer: very.

The long answer: The Sellics Benchmarker [Beta] data is based on aggregated and anonymized Amazon PPC data representing $2.5B in ad revenue across 170,000 products and 20,000 product categories.

All of the benchmarks that you see in the Sellics Benchmarker [Beta] are screened for statistical significance and biases to ensure accuracy.

Finally, to avoid muddying the waters with unreliable averages – which can be skewed by outliers – we use medians by percentile instead.

We’re proud that the Sellics Benchmarker [Beta] has the most accurate benchmarks in the industry.

Where do the benchmarks in the Sellics Benchmarker [Beta] report come from?

The benchmarks are based on an internal Sellics study involving $2.5B in anonymized and aggregated Amazon PPC ad revenue across 170,000 products and 20,000 product categories.

We’re proud that the Sellics Benchmarker [Beta] has the most accurate benchmarks in the industry.

How many Sellics Benchmarker [Beta] reports can I get?

There’s no limit to the number of reports or accounts and we’ll automatically deliver an updated report to your inbox each month.

Please note that you will always get a report for the last calendar month. Requesting a new report before the current month has passed will not create an updated report.

What is considered a “good” ACoS/CPC/click-through rate/conversion rate for Amazon PPC?

The Sellics Benchmarker [Beta] answers this question for you.

It depends on your:
• Amazon marketplace
• product category
• ad format.

For example, did you know that Sponsored Products ads in the Health & Household category have a median conversion rate 3x higher than Clothing?

The Sellics Benchmarker [Beta] gets even more granular than that – showing you benchmarks by sub-category and an ASIN-performance deep dive. Sign up for the Sellics Benchmarker [Beta] now to (finally) get useful benchmarks relevant to your Amazon business.

How can I use the Sellics Benchmarker [Beta] to improve my performance on Amazon?

The Sellics Benchmarker [Beta] does two things: first, it gives you an accurate picture of your Amazon PPC performance – across Sponsored Products, Sponsored Brands, and Sponsored Display. Next, it highlights specific actionable insights – showing you changes you can make immediately to increase the profitability of your PPC campaigns.

What improvements have been made to the Sellics Benchmarker [Beta]?

While we’re constantly making improvements to the Sellics Benchmarker [Beta], we’re especially proud of our Q1 launches, when we added 20,000 sub-category benchmarks and a top 100 ASIN deep dive – a performance table that shows you where your greatest strengths and weaknesses are specific to each product.

Most recently, we launched some truly game-changing features we think you’ll really like:

1. A performance score that assesses your overall Amazon PPC performance and potential.
2. An illustrated performance funnel infographic that shows all of your Amazon PPC KPIs in one place.
3. A month-over-month progress report – beginning with your second monthly Sellics Benchmarker [Beta] report.
4. An account structure analysis showing how your structure compares to the competition and giving recommendations for improvements.

Not just insights, but actionable ones: inside your report, we’ll give concrete examples on how to optimize immediately, like how to improve your ACoS, CPC, click-through rate, and conversion rate.

We have many more improvements which are already underway, so stay tuned!

Can I use the Sellics Benchmarker [Beta] to measure my progress with Amazon PPC over time?

Yes! To help you do so, we’ll send you a fresh Sellics Benchmarker [Beta] report each month so that you can review how changes have impacted your performance.

Of course, you’re free to opt out of the reports at any time.

How can I improve my ACoS/CPC/click-through rate/conversion rate?

You’ll find answers inside the Sellics Benchmarker [Beta] report – once we’ve benchmarked your account, we provide customized recommendations to improve your KPIs.

You’re also invited to visit our Insights Center or sign up for our newsletter – where we tackle topics related to success on Amazon PPC regularly.

What are people saying about the Sellics Benchmarker [Beta]?

We’re humbled by all of the positive feedback we’ve received about the Sellics Benchmarker [Beta].

Our users have called the Sellics Benchmarker [Beta] “Very detailed and helpful”, “Very insightful”, “Amazing!!”, and said it’s “great to know where I stand”, and “I like seeing all the metrics. Especially laid out as clearly as they are. It is easily digestible information like this.”

Self-made entrepreneur, founder, investor, and educator Tatiana James said: “If you want to make the most of your ad spend, then I would encourage you to check out Sellics […] check out the Benchmarker [Beta]”.

That being said, feedback is a gift! We encourage suggestions and constructive criticism, which is why all Sellics Benchmarker [Beta] users are invited to a private community where they can speak directly to Sellics CMO Thomas Ropel and be the first to know what’s next.

Get started now to see for yourself.

What time period does the Sellics Benchmarker [Beta] report analyze?

Every new report will incorporate data from the previous calendar month. There is a minimum of 50 clicks on your last month’s ads needed for a meaningful analysis.


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