How attractive is Amazon as an advertising platform and where do you get the best return on investment?
What your report contains
- Executive summary of all key findings
- How Amazon Sponsored Products compares to other PPC channels
- Key milestones in Amazon Advertising
- Comparison of Amazon’s international marketplaces
- Detailed look at the US marketplace, including data, trends and analysis of:
- Ad spend
- Ad revenue
- Click-through rate
- Cost per click
- Conversion rate
- Average order value
- Advertising cost of sale (ACOS)
- Deep dive into benchmark KPIs for Amazon’s product categories
- Walkthrough of how to work with benchmark data and identify areas of high potential for your Sponsored Products campaigns
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