Every Brand on Amazon faces different challenges: from finding the initial traction to implementing Standard Operating Procedures (SOP), Barrel Aged E-Commerce is by your side. We believe that every brand should sell on Amazon and take advantage of the largest online marketplace in the world.
So, let’s work together, as partners. Tackle your day-to-day challenges while maintaining your overall strategic march order. We strive to support you as a full-service, completely outsourced Amazon Marketplace Channel Manager.
Amazon Account Management & Strategy
In order to be successful in the long-term on Amazon, you’ll need a strategy for your Amazon presence. There are different ways to list your Brand on Amazon, we can work with you to find the best one. Even if you’re already selling, we can help you correct your course and switch. Normally, as a first course of action, we will take a deep dive into your account and evaluate it via a SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats.
Listing Optimization & A+ Content
The most important part of your Amazon Marketplace presence are your listings: We often encounter accounts that spend a lot of money on ads and don’t see sales conversions. This will lead to lower rankings for your products on Amazon.com, and will make the Amazon Fly Wheel effect work against you!
Pricing Strategy for Amazon Listings
Everybody knows the Demand and Supply Graphics from Highschool, but how do you apply that economic model for your Amazon Store? – There is no easy answer, it depends! Based on our experience, we often times see that seller offer their products with too low prices to be competitive. Leaving a lot of money on the table.
Amazon Advertising (PPC)
Amazon Advertising or PPC on Amazon, is the fastest way to get some traction and sales on Amazon.com. It is important that before you get started with Amazon Advertising, that you have your ducks in row: Product descriptions are inviting, easy to understand and point out the product features in way that invites you to buy. Paired with great product pictures to ensure a high conversion rate.
Now it is time to focus on getting started with Ads. Barrel Aged E-Commerce will build out different advertising campaigns:
– Sponsored Products
– Sponsored Brands (if applicable)
– Headline Searches
– Product Display Ads
We set up your campaigns by Amazon’s lates guidelines and best practices of campaign grouping and ad group segmentation. While your ads are running, we monitor impressions, clicks, ACoS, cost per click and of course, sales. Based on those KPIs we will optimize and improve your ad campaigns, to ensure that we can get the most sales out of your Ad Budget.
Standard Operating Procedures (SOP) for your Amazon Business
As your Brand on Amazon grows, and grows, you’ll realize that you’ll need to define your processes, especially for fulfillment (if you don’t use FBA), or for Returns or A-Z Claims. They are critical for your ongoing success and will make the difference to be able to keep up with current and future volume.
Barrel Aged E-Commerce consults you on best practices for a set of step-by-step instructions for different tasks. The defined Standard Operating Procedure (SOP) will help you achieve efficiency, quality output and uniformity of performance, while reducing miscommunication and errors to comply with Amazon’s requirements.