Case Study


See how Sellics Advertising helped to grow this Spanish business and take it international

Mr. Tronic is a family business and Alberto, Mr. Tronic’s CEO couldn’t imagine that they could build an international brand. With the help of Amazon, first, and then adding in the Sellics software to manage his growing advertising account, he could grow much more rapidly than expected.

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OPERATIONAL ROI

>4.5k

NEW KEYWORDS ADDED

 

57k

AUTOMATED BID CHANGES

COST ROI

-20%

ACOS

 

+20%

AD CONVERSION RATE

RESULTS ROI

185+%

Conversion growth

 

215+%

Revenue Growth

 
Mr. Tronic’s mission is to generate maximum satisfaction for customers by providing high quality products, excellent service and personalized attention.

mr tronic product

About Mr. Tronic

Mr. Tronic is a Madrid-based new gen electronics and computer products distributor with over 10 years of experience across western Europe. They sell via wholesale and retail, through their owned channels including a website, as well as on various marketplace platforms.

With a specialization in network cables, they have focused on a multi-channel sales and distribution strategy. In recent years they have particularly focused their efforts on the online sales channels. Alberto, Mr. Tronic’s CEO himself, manages the entire online business. His daily mission is to ensure that the business runs optimally.

 

THE CHALLENGE

Significant Time Investment and Manual Optimization

On Amazon, managing around 200 ad groups per marketplace is no easy feat – especially for one person. Covering both advertising and sales across the Spanish, German, French and UK markets, including daily optimization of these hundreds of ad groups, fast became very labor intensive and time consuming, not to mention not being ROI efficient for time or cost.

Their biggest challenges were:

  • Optimizing for manual time involvement
  • Reducing labor intensity
  • Driving the highest value possible from their efforts in the form of financial returns

“Sellics has helped us see the business through new growth opportunities. Focusing on growing the business is my main task right now.”

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THE SOLUTION

How have the Sellics Advertising automation solutions helped to overcome these challenges?

It was clear from the scope and volume of advertising Mr. Tronic was pursuing that it would not be feasible in the long term to manually create, optimize and deliver the results needed across all ad groups.

Starting off by using Sellics bid and keyword rules-based automation, they managed to automate many operational and manual aspects of optimizing ad campaigns. Doing so resulted in incredible time savings, which then allows them to focus on developing other areas of their Amazon business.

After achieving the anticipated success of getting back their time and reducing the manual workload, they then added in the next step of automation with Sellics – Autopilot, the full AI automation solution. Utilizing Autopilot allowed them to scale their advertising campaigns, while still minimizing the hand-on time, while driving ROI efficiency.

THE RESULTS

What are some of the results Mr. Tronic has seen from their Sellics campaigns?

Thanks to Autopilot, they could get much more visibility on the UK marketplace. As a market it had great potential since they had a more competitive positioning in terms of price, but weren’t competing with the right bids and the right keywords in order to target customers.
They started with Autopilot in March, and by April the results were impressive – they tripled their orders!

Performance by the numbers
Products Used

  • PPC Module
  • Profit Module
  • Content & SEO Module
Functionalities Used

  • Automated Keyword Harvesting
  • Automated Keyword Rules & Negative Keyword Rules
  • Automated Bid Rules
  • Autopilot

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